This post is focused on rounding up some cool fishing gear for 2023, with updates each month. We also have an ongoing post for new hunting gear, as well. Check back in each month as we update with some of the newest gear on the market.
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COOL THIS MONTH
Bixby J-2 Outboard Kit
The Bixpy J-2 is a versatile and ultra compact water jet propulsion system designed to motorize your kayak or small boat. It weighs less than 10 pounds, including lithium battery, motor and rigging and can power your kayak for more than 80 minutes at continuous full speed and it delivers 10+ hours in trolling speed. It is “wall chargeable ” and the remote control offers 12 forward speeds and 3 reverse speeds.
Shakespeare Ugly Stik Bigwater Surf Rod and Reel Combo
Regardless if you are pursuing pompano, redfish, speckled trout or other big fish the rugged Ugly Stik Bigwater Surf Rod and Reel Combo is a top-notch choice at a reasonable cost. The Ugly Stik Clear Tip construction features a combination of graphite and fiberglass for durability, strength and responsiveness, with one-piece stainless-steel guides for extra strength.
Strike King Hack Attack Heavy Cover Jig
If you are looking for a bass lure that will get down and dirty in heavy and thick cover the Strike King Hack Attack Heavy Cover Jig is for you. It is tough enough to penetrate the thickest cover and get those lunkers safely out. It is available in 3/8, ½, ¾, 1, and 1 ¼ ounces and key colors including Black/Blue, Candy Craw, Texas Craw and more.
Cool New Fishing Gear – Rods and Reels
Ugly Stik One Piece Tiger Elite® Spinning Pier Fishing Rod
The Ugly Stik Tiger Elite is a top all round choice for pier, jetty and plug fishing. It has a virtually indestructible blank construction with added graphite for increased sensitivity. Equipped with one-piece stainless steel Ugly Tuff guides it also features conventional reel seas with stainless steel cushioned hoods. It has a diamond shrink tube over EVA handles for easy grip with rubber gimbals.
Okuma Silver Slayer Tarpon Rods
The new Silver Slayer Tarpon Rods are built with 24 – ton carbon rod blanks that feature Okuma’s UFRII rod tip technology. This process blends unidirectional fiber over 24 – ton carbon in the extended tip section of the rod to increase lifting strength and power. The series consists of four spinning models, two at seven feet and two at seven feet nine inches in heavy and extra heavy actions.
Okuma Reflexious “b” Spinning Rods
Okuma Reflexious “b” spinning reels are built from a 24-ton carbon blank and feature Okuma’s Ultimate Flex Reinforcement technology, resulting in a sensitive rod tip that allows anglers to feel the lightest of bites with a rod that has enough backbone to lift up our catch. It has Sea Guide stainless-steel deep pressed guide frames with Zirconium inserts. They feature split cork handles and a stainless steel hook keeper.
B’n’M Announces New Inshore Fishing Rod Line
The B’n’M Sam’s Super Salt series inshore rods are designed for shallow water fishing for trout and redfish. They feature genuine Portuguese cork handles for maximum comfort and control and the exposed blank/touch system adds increased sensitivity resulting in more hookups. It also offers a reinforced reel seat and durable stainless-steel guides Available in medium light and medium actions in 7 and 7 ½ foot lengths.
Fitzgerald All-Purpose Series Casting Rods
These workhorse rods are designed, built and tested to provide quality and performance. Based on the Fitzgerald Fishing proprietary high modulus blank that is engineered for sensitivity and durability, they feature high quality cork grips for comfort, a carbon fiber reinforced reel seat and American Tackle Guides with saltwater gauge stainless steel frames. Available in medium, medium heavy, heavy and x-tra heavy actions.
13 Fishing Omen Black 3 Spinning Rod
The new Omen Black series rods from 13 Fishing come in lengths, actions, and powers that cover both current and up-incoming techniques. Each rod is light and more sensitive, without sacrificing durability, thanks to the Japanese 36 Ton Toray Graphite blanks and Vector Graphite Technology. Complete with full-cork 4A Portuguese handles, diamond coated ALPS 316 stainless steel guides with zirconia inserts, and an evolve custom ported reel seat, these new rods offer exceptional balance for an incredible value.
H2O XPRESS™ Tac-40 Casting Rod
Strong, sturdy and durable, the H2O XPRESS™ Tac-40 casting rod combines helical core construction to reduce torque while increasing blank power and offers a comfortable and lightweight split-grip EVA handle plus a rubber painted Fuji ACS reel seat. Its one-piece design incorporates semimicro Kigan SiC line guides and it is available in 6 ½, 6 ¾, 7 and 7 ¼ foot lengths.
New Winch Rods from Abu Garcia® Designed for Crankbaits
The new AG Winch series of crankbait rods are offered in seven sizes and one spinning variations. They feature cork and high-density EVA grips and ergonomic Fuji® rod seats with stainless-steel guides with Zirconium inserts. They are built with customer composite-construction with a more moderate action for fishing everything from jerkbaits to shallow and deep-diving cranks, squarebill and flat-sided cranks and even bladed jigs.
Halo XD III Pro Series Packed with Affordable Quality
The Halo XD III Pro Series rods are crafted from high-end graphite with exposed blank reel seats. The handles incorporate EVA foam with integrated “Sensi-Touch” cork rings to maximize sensitivity ensuring a comfortable feel and enhanced detection of bites. Stainless steels guides with zirconium inserts are standard. Actions range from medium to extra-heavy depending on rod type with lengths from 7 to 7 ½ feet.
Tsunami SALTX Surf Fishing Rod
Incorporating a 100 D15 Nanotech, IM7 carbon fiber blank construction along with an offset, 70/30 F3 friction fit ferrule location allows this light-weight, strong and easily transportable two-piece rod to cast with a one piece feel. The SALTX features Fuji Silicon Carbide braid proof “K” frame guide rings assuring secure reel attachment, comfortable shrink vinyl grips and other features allow the rod to deliver high performance.
St. Croix Mojo Bass Glass
Available for both spinning and casting, the St. Croix Mojo Bass glass rods offer sensitivity, balance and backbone and are 15% lighter than previous models. They feature super-premium 100% linear S-Glass construction making for strong, lightweight rods. They feature Kigan 3D guides with slim, strong aluminum-oxide rings and black frames and other high-quality components and deliver top performance and the variety of models cover the bass waterfront. Definitely some of the best new fishing gear for 2023.
Penn Announces First Battle® Fly Fishing Saltwater combos
Available as a four-piece, medium fast rod in 8 and 10 line weight rods, the Battle® Fly Fishing combo comes pre-spooled with a looped WF floating line and backing, encased in a mesh hard rod tube and reel carrier. The die-cast reel is anodized to protect it from harsh saltwater conditions and features a fully adjustable disc-drag system and an anodized, double up-lock aluminum reel seat.
Okuma Longitude Surf Fishing Rod
Constructed of sensitive graphite composite material, these rods feature double-footed stainless steel guides with aluminum oxide inserts, a durable rubber butt cap, stainless steel hooded graphite reel seats with soft touch EVA cushions above and below and non-slip cork wrap butt and fore grips all of which enables sure casting grips in any weather conditions. The Okuma Longitude two-piece rods are available in 8-12-foot lengths.
St Croix Rods for Kayakers
For kayakers looking for must have fishing gear, the St. Croix Mojo Yak rods are designed with them in mind and feature high-sensitive graphite blanks for distance and accurate casting along with the backbone to hoist fish up. Available in spinning and casting models they include Kigan Master Hand 3D guides, a shorter split-handle configuration with Winn polymer grips and a shortened butt for easier casting and better presentation while sitting low to the water.
Berkley® “Lights the Night” with Illuminated Glowstik Fishing Rods
Berkley® introduces its Glowstik, an illuminated fishing rod designed for anglers fishing in low light or dark conditions.
These battery powered rods feature a fiberglass blank construction with a LED Core illuminating a fiber optic cable running the length of the rod. Sporting stainless steel guides with titanium oxide inserts and rubberized handle, the Glowstik is available in spinning and casting models.
Ugly Stik® Announces New Carbon Rod Technology
The new lightweight Ugly Stik® carbon rods are crafted of 24-ton graphite, which means they are 37% stronger than other standard graphite rods while still delivering sensitivity and balance. The carbon Ugly Stik® rods include stainless steel guides and WINN® split grips for added comfort and control. The series is available in casting and spinning rods and combos.
Abu Garcia Zata Spinning Reels
The Abu Garcia Zata Spinning Reels are precisely engineered with an IM-C6 one-piece gear box that houses computer optimized gearing and provides a gear system that is smooth and highly efficient for controlled presentations in the water. It features 10 stainless-steel bearings plus a roller bearing for smooth operation along with a lightweight aluminum frame and an Everlast bail system for improved durability.
PENN Slammer® IV Spinning Reel
Available in a wide range of sizes the PENN Slammer ® IV Spinning Reel builds off of Penn’s IPX6 sealed body and spool and its redesigned Slammer drag system is better sealed, and offers a wider range of usable drag, all while being bearing supported for extra smoothness. It features Penn’s all brass CNC gear technology, 8+1 stainless steel bearing system and Hydrophobic Line Roller.
Gorilla Albacore Reels 50 2s / 50w 2s
If your passion is hunting big-game swimming ocean giants that then you should take a look at the Gorilla Albacore reels. They are compact, ergonomic, powerful and offer a built in two-speed mechanism that sports a .3:1/1.7:1 recovery ratio. theyl dual drag disks capable of over 55 pounds of drag with guaranteed free spool plus more state-of-the-art features.
Lew’s Tournament Pro Speed Spool LFS Baitcast Reel
This reel sports Lew’s P2 bearing-supported pinion gear technology with high-strength precision aluminum speed gears for smooth performance. It comes in a low-profile one-piece aluminum frame and features a 10+1 bearing system, double anodized 34 mm drilled aluminum spool, a zero reverse 1-way clutch and a 6-pin /27 position externally adjustable centrifugal brake. It weighs in at only 6.5 ounces so it won’t wear out your casting arm.
Shimano Introduces New Saltwater Reel
The New Shimano TwinPower SW spinning reel features Infinity Drive technology that ensures smooth and powerful winding.and increased cranking power under load when a stubborn fish refuses to give ground. It is available in five different sizes from the 4000 series (which features a 6.2:1 gear ratio that recovers 37 inches of line per revolution) up to the 14,000 level for the beasts.
Shimano TwinPower SW
The new TwinPower SW from Shimano provides enough strength and durability to dominate the most challenging fighting offshore fish. The Infinity Drive gives anglers more cranking power under load and, utilizing their Heatsink Drag, the 10000 and 14000 models deliver spectacular drag performance by dissipating heat away from the spool which reduces drag-force drop caused by friction. Increased performance during long hard fights is also provided through the insulation of this heatsink drag. With this cool new fishing gear, anglers will be in the driver’s seat against the most hard-fishing game fish.
Tsunami Shield Spinning Reel
The Tsunami Shield spinning reel is all metal, water resistant and has 13 internal seals to keep out sand, water and dirt. It features a CF3 carbon fiber drag system capable of putting out up to 30 pounds of max drag on the larger size units and has an aluminum rotor, body and handle arm for reduced weight. Available in five sizes.
13 Fishing Concept A Gen II Freshwater / Saltwater Casting Reel
The new Concept A2 casting reel from 13 Fishing is great for both freshwater and saltwater. You can stop trophy fish in it’s tracks with the 25lbs of stopping power in the Bulldog Carbon Drag system and the ultra-low palm fitting design allows for 25% more line capacity without increasing the overall size. The strong and durable reel is packed with unique, patented 13 Fishing only features and a new low-friction braking system that provides anglers smaller more relevant adjustments for all lure weights. Definitely a piece of cool new fishing gear for 2023.
Penn Battle III DX
Penn Battle III DX spinning reels are built to withstand whatever the saltwater angler puts them through. They are constructed with a full metal body and side plate and incorporate CNC gear technology with a brass main gear and a 6+1 sealed stainless-steel ball bearing system. These reels have a H-100 drag system with wave spring to allow linear adjustment and are available in six models.
Daiwa Tatula CT Entry Level All-Round Reel
The Daiwa Tatula CT was designed as an entry level baitcaster able to handle everything from plastics to cranks to chatterbaits. It weighs 7.2 ounces and is easily palmable. It features Daiwa’s patented Magforce Z magnetic casting and braking system which is located on the exterior of the reel making adjustments easy. It also includes the T-Wing System level-wind which results in less backlashes.
Shimano Symetre Spinning Combos
One of the best fishing brands around, Shimano, is now offering new Symetre spinning combos in 14 different rod/reel configurations from ultralight to inshore saltwater models. Going from size 1000 up to 4000 the long-casting reels are perfectly matched with a high-quality, lightweight graphite rod that features durable stainless-steel frame guides with aluminum oxide inserts, split-grip EVA handle and a custom metal locking nut reel seat. Available from 5 feet to 7 feet in varying actions.
Abu-Garcia Revo® SX Low-Profile Casting Reel
When it comes to bait casting reels, Abu-Garcia has consistently been in the front of the pack. The lightweight alloy and carbon Revo® SX features 9 stainless steel ball bearings plus 1 roller, state-of-the-art clutch, drag and brake systems, 24 lbs. of drag, a compact bent handle and star available in two different gear ratios for both left and right handed anglers.
Shimano® Stradic FL Spinning Reel
The Stradic FL Spinning Reel offers strength, power, advanced technology and other features in a lightweight rust proof package suitable for both freshwater and saltwater angling. CI4 reinforced carbon fiber construction results in a reel that is significantly stronger and lighter than Shimano’s normal graphite reels. The X-Ship gearing system combined with the cold-forged aluminum Hagane gear insures smooth powerful reeling even under a heavy load.
Okuma Reintroduces Cedros Spinning Reels
The Okuma Cedros is lighter, stronger and sleeker than ever and features a rigid and corrosion resistant magnesium and aluminum alloy construction. Available in three classes, 8,000, 10,000 and 14,000, the reels have a precision dual force drag system (44 pounds of pure drag), dual anti-reverse, a manual bail trip function for ultimate reliability, multi-disc drag adjustment and more, making it some of the best fishing gear in 2023.
Plano Guide Series™ Reel Locker™
The Plano Guide Series™ Reel Locker™ features a revolutionary molded top and bottom for extra rigidity to keep expensive reels protected. Each hard shell also includes no-slip rubberized feet to guard against vibration no matter where reels are stored or how they’re handled. Removable soft-touch felt dividers customize storage for up to 12 reels and the locker can be carried via padded handle or removable shoulder strap.
Cool New Fishing Gear – Tackle
Rapala Shad Rap®
The Rapala Shad Rap® is the ultimate multi-species bait. Constructed with premium balsa, the Shad Rap® is just as effective at casting or trolling. Hand-tuned and tank-tested for perfection right out of the box it can be fished slow or super-fast and is hand-tuned and tank-tested for performance. It features VMC® black nickel treble hooks and is available in a number of colors and size combinations.
Looks Real – Acts Real
The LIVETARGET LIVE SHRIMP perfectly mimics a vulnerable exposed shrimp falling toward the bottom and then scurrying for safety once it gets there. The design is off-balance and creates a lifelike wobble as the lure descends or retrieved. This lure is built for abuse and the buoyant high action TPE legs provide nervous fluttering fish biting action. Available in 3 and 3 ¾ inch sizes in eight colors.
LIVETARGET Ultimate Frog Lure
When motionless, the LIVETARGET ULTIMATE FROG sits like a living frog at rest, with its eyes just above the surface, its body tipped down at a 45-degree angle, and its legs contracted beneath its body. When twitched or pulled, its body dips beneath the surface as its legs hinge at the hips and knees, extending to full length in perfect unison – just like a living frog swimming for its life through open water.
Mimic Small Baitfish and Minnows with the Jackall Deracoup Tail Spinner.
Molded with a true-to-life shad profile the Deracoup features a solid lead construction and its compact size allows it to be cast long distances. It has a premium rear Colorado blade attached by a ball bearing swivel that produces a bright flash and thumping attention-grabbing vibration and is perfect for both casting and/or vertical jigging from boat or shore.
The Original Shaky Worm Head
The Shaky worm head was designed for finesse fishing or Texas worming, but it can be used for all types of plastic baits. It has a well-balanced head and sports a premium oversized super-sharp black nickel Mustad® or VMC® hook. The paint is electrostatic powder coat which renders it chip proof. Available in 1/8 oz, 3/16 oz, and 1/4 oz. and it is packed 3 or 5 to the package and comes in 4 colors and unpainted.
Bottom Sweeper Jigs
The Patented* high performance inshore Bottom Sweeper Jigs® were Symmetrically designed to resist roll over with an astounding front to rear balance. It has the ability to drop quickly, glide over structure, and stay in place even in a rushing current. Bottom Sweeper Jigs® are handcrafted in the USA and available from 1/4 to 3-ounce sizes.
Al’s Goldfish Fish Wrap Saltwater Series Lure
Originally designed to catch species like striped bass and bluefish, this lure has proven itself deadly for other species. The green back, light underbelly and black spots were specifically chosen to be most effective in all sorts of water conditions and was specifically built for use in heavy surf and on bright sunny days where color and size matter. Available in both a ¾ and 1 ¼ ounce size.
Sea Falcon® Introduces Z-Slide Jig
The Z-Slide can be effectively fished as either a slow pitch or a high-speed jig. It’s center-balanced for a wide sliding action and a horizontal fall that mimics the frantic appearance of a fleeing or wounded baitfish. The asymmetric design creates a short “Z” action response to short upward jerks of the rod and a wide upward sweeping action with a long jerk.
Yamamoto Updated 5.5 Inch Swimming Senko
When cast, in shallow or deep water, the Yamanoto swimming Senko falls horizontally with a side-to-side tail action that is designed to trigger strikes. This larger bait is salt-impregnated, delivers a smooth and even fall rate and can be fished in a number of different ways with or without weight. It is available in 23 different color combinations in lengths from 3.5 to 5.5 inches.
Berkley Gulp! Saltwater 8-inch Grub
Now available in an 8-inch size, the Berkley Gulp! Grub offers maximum scent dispersion that expands the effective fish strike zone. It has a tail action that accurately mimics real bait and swims with realism under any conditions. It is designed for targeting big saltwater fish and is ideal on a jig head or bucktail. It is available in 13 different colors.
Storm’s New “Go TO” 360 GT Shad Lure
The new Storm® 360GT Searchbait® Shad lure features a wide, exaggerated thumping tail action with a slight body shimmy. It pairs a lifelike, single-ball rattling jig head with a realistic, phthalate-free soft body with 3-D holographic eyes and toe-in boot tail delivering action and vibration at any retrieve speed to drive big bass nuts. Available in ten colors in ¼ and 3/8-ounce weights.
SPRO Power Bucktail Jig HD
The unique head shape and eyelet placement give the Power Bucktail a natural gliding action on the drop and keeps the body parallel for a natural presentation. It sports Gamakatsu O’Shaugnessy hooks that are designed to hold on to big touch fish. The hooks are wrapped in a generous amount of bucktail hair for a larger profile to attract big fish. Available in 6- and 8-ounce weights.
13 Fishing JABBER JAW CRANK 60
A cool piece of fishing gear to checkout is the new Jabber Jaw Crank 60 from 13 Fishing. The chattering bill rigged inside the full metal jowls creates a new level of chaos for any near by fish. Equipped with patent pending metal cheeks for an enhanced “clicking” noise, high definition holographic eyes, ultra-high definition paint, and VMC premium hybrid black nickel hooks, this chattering bait will have you landing fish more often then not.
13 Fishing CABOOSE CRAW – 4″ – 5PK
The new 4” Caboose Craw from 13 Fishing is a cool piece of fishing gear on the market. The crawfish design creates strong vibrations for powerful stimulations in the water. The lure is made of a super strong TPE material to reduce breakage and the highly buoyant claws help maintain a realistic defensive position when sitting still.
SPRO Introduces New E POP 80 Popper
The E POP 80 serves as the popper bait providing anglers a perfect bait for that aggressive topwater bite. It offers an extremely loud popping action with a loud knocking sound. It is designed to be walked and creates a life-like action. It is paired with a Gamakatsu #4 treble hook in the front and a #4 feathered treble in the rear. Available in nine patterns.
Announcing Dixie Jet’s Pro Series Gizzard Spoon
Made from marine grade brass in a cupped teardrop shape, the Jet Pro creates an irresistible fluttering action that perfectly mimics a dying shad falling through the water column. It is weighted to fall one foot backwards per every one foot of depth so that anglers can reach farther back into shaded areas like boat docks and the VMC treble hook ensures a high hook up ratio.
New Bucking Shrimp Acts Like Real Shrimp
When rigged forward and when pulled on the bottom the Bucking Shrimp does move forward but, when jerked quickly it creates a vacuum under the head and legs. The lure then reverses and starts “bucking” like a real shrimp does in evasive maneuvering. Available in 12 different patterns, it incorporates Intelliscents®, which uses real fish and shrimp bits for smell and flavoring.
Yo-Zuri TopKnock Floating 3D Inshore Pencil
The floating Yo-Zuri TopKnock Pencil features the patented 3D Internal Prism that reflects light in all directions. It includes a large single internal cadence rattle located in the tail for fish attracting sound while “walking the dog” and helps in making long casts, even in a strong wind. It is constructed of touch ABS resin and features 2.3X Super Tin treble hooks Available in 4-5 inch and 5/8- and 1-ounce weights.
Rapala Rap-V Blade Crankbait
The 2 ½ inch, ½-ounce Rap-V blade freshwater crankbait can be worked in variable depths and produces instant on the lift or retrieve. It offers two-line tie positions; front line tie for a slower fall swimming action and a rear line tie for a faster fall, head down action. It offers a VMC® Snap, black nickel round bend & double belly hook and a distinctive loud BB rattle system.
Berkley Crazy Legs Jerk Shad
The Berkley Gulp Alive Crazy Legs Jerk Shad has twin curly tails lures imitates a struggling saltwater bait fish and is sure to grab the attention of finny predators like sea trout, striped bass and snook. These five-inch baits are best rigged on a weighted EWG swimbait hook jig head, or as a trailer on a bucktail. It is available in a five pack, in seven colors.
Zoom Bait Brush Hog Bait
This versatile bass lure can be fished weightless, Texas rigged or Carolina style and you can pitch them, swim them or do whatever catches fish. Hogs are a combination of design elements from lizards, crawfish and worms to attract attention while displacing water and producing bass catching action. Zoom utilizes a salt mixture to make a fish hold on longer to allow you a hook up.
Rapala RipStop®
The Rapals RipStop® has a 2-part plastic body with an integrated lip, VMC® black nickel hooks and a tail design that creates a fast-ripping, flashing swimbait action. It’s hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Fish it with cast and wind, wind and stop, twitch, snap to match conditions.
SPRO Announces New BBZ-1 Swimbaits
Combining segmented hard bodies and replaceable soft plastic tails, the BBZ-1 swimbait produces a predator irresistible swimming action. Available in sizes from 2.5 inches up to 8 inches in 16 color schemes, these lures imitate a variety of baitfish. They work from the top down to the bottom of the water column, with floating, slow sinking and fast sink options in both fresh and saltwater.
Doc’s Original Goofy Jigs for Pompano…and more
These handmade durable lures cast like a bullet and were originally developed to target Florida pompano but are effective for mackerel, redfish, speckled trout…pretty much everything. Available in sizes from 1/8 to ½ ounce in colors ranging from white to yellow to pink and even blaze orange. A number of variations are available including jig, teaser and bucktail fly combinations and also separate teaser flies.
Tightlines Announces New UV Hy-Brid Craw Bait (79)
The new Tightlines UV Hy-Brid Craw combines striking UV fish grabbing colors, a “Whisker crawl’n” action, is scent specific to a natural crawfish and has a clicking craw sound from a rattle positioned in the craw tail. The result is a flipping and pitching designed bait that provides excellent visibility in murky or dirty water conditions, making it an excellent piece of new fishing gear for spring and summer rainfall.
New Mepps® Aglia® Bait Series
The Mepps® Aglia® Bait Series combines proven Aglia® fish striking and catching ability with the specific colors and forage patterns of the prey favored by predatory fish. Offered in 12 airbrushed blade patterns and two-color tail combinations, the Aglia® Bait Series spinners come in sizes #0 – #5 and are available in dressed treble hook, plain treble hook and plain single hook models.
Sea Striker Pompano Jigs
Sea Striker Pompano Jigs are hand tied incorporating heavy duty nylon thread and a robust saltwater hook. Designed for near shore surf fishing they cast like bullets. The egg-shaped head takes the lure to the bottom and, hoping it off the sandy bottom creates small sand explosions which imitate burrowing sand fleas, which are pompano’s favorite food. The ¼ ounce jigs are available in white and chartreuse.
Z-Man’s Adds 5” and 7” Size to DieZel MinnowZ Line
The softness, action and 10X touch ElaZtech® durability of the DieZel Minnow results in a bulletproof lifelike swimbait at all retrieval speeds. It’s molded in hook slot and split dorsal fin provides easy weedless rigging and problem-free hooksets, even when ripping it through grass and other surface cover. Now it is available in a 5” and 7” size in multiple patterns, absolutely making it some of the best fishing tackle in 2023.
Livetarget Freestyle Frog Makes Fish Striking Waves
Injected Core Technology™ (ICT) enables the LIVETARGET Freestyle Frog Inner-Core to offer a life-like frog profile, while the soft Exo-Skin gives the lure its tantalizing action on the surface and well as below. The durable and versatile lifelike inner core mimics a swimming or fleeing frog and the lure’s upright V-shaped legs result in strike triggering action. It is available in three sizes and eight colors.
SPRO Gouken “Tough-as-Nails” Fluorocarbon
The Gouken small diameter line maintains a balance of power, sensitivity and camouflage at the same time delivering abrasion resistance. Instead of refracting off the material, it allows light to pass through resulting in a high degree of invisibility. It is available in 150-yard spools in 10, 12, 15, 16 and 20-pound test.
Spiderwire Ultracast x8 Braid
Now available in low-visibility Inshore Camo and high-visibility Aqua Camo, this smooth eight-fiber braid is engineered for long casts and offers a high-strength-to-diameter ratio. The “low-vis” inshore camo blends with the underwater environment for skittish fish while the “hi-vis” aqua allows an angler to track his line to better react to bumps and strikes. It is available in a number of spool sizes in 4 -100-pound test.
Soft Steel Presents New Fluoro-Stretch Line
Fluoro-Stretch line is a 100% fluorocarbon line with the stretchable properties of monofilament line. That means a tighter cinch on your knot bringing your knot strength to 95%, stronger with more “shock” absorption than standard fluorocarbon lines. Available in breaking strengths of 10 to 150 pounds, the new Fluoro-Stretch will be available in 25-yard spools and 5-yard singe shot lengths.
Fish at Night with the PowerPro MoonShine Braided Line
Specifically engineered for night time fishing, the new PowerPro Super8Slick V2 Braided Line MoonShine glows in the dark when illuminated by a blacklight. Made with a core of eight tightly woven 100% spectra fibers the tough Power Pro MoonShine offers a soft super smooth coating that enables long casts with clear visibility. Available in eight to 80 pound test in 150-300 yard spools.
Sufix 832 Advanced Superline
Sufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the market. R8 Precision Braiding and fiber technology provides superior strength, roundness and line consistency. 832 Advanced Superline has 8 fibers and 32 weaves (pics) per inch. GORE® Performance Fibers improve abrasion resistance, casting distance and accuracy and reduce line vibration. HMPE fibers provide high strength & sensitivity, hydrophobic water-repellent protection and small diameter.
Gamakatsu Announces New Octopus Outbarb Circle Hook
Tests have shown that when an outbarb is combined with the Garmakatsu’s circle hook design it results in deeper penetration and a higher hoot retention rate. Garmakatsu’s new Octopus Circle Outbarb hook is 1X-strong and perfect for techniques like jigging, chunk baiting and bottom fishing. It is available in NS Black in sizes ranging from 3/0 to 12/0 and packs of 3, 5 and 6.
Baby your Crankbaits with Plano’s EDGE™ Master Crankbait Boxes
Make sure that your crankbaits, whether they are normal size, finesse, jerk or small profile get the respect they deserve with a Plano Edge™ Master Crankbait box. Available in two sizes, these boxes have soft rust inhibiting silicone fingers that gently cradle crankbaits and eliminate contact between lures, even when turned upside down. Your lures stay tuned and untangled.
Plano Offers New KevinVanDam Signature Series Tackle Bags
Available in two sizes, the special KVD waterproof fabric tackle tote features a molded top that can hold one StowAway secured by an elastic bungee, 34 accessory attachment points, plus tie-down slots, a pliers holder and room for five (six for larger model) StowAways. Additional features include a large mesh back pocket, a compartmentalized front pocket, an elevated waterproof base, waterproof cell phone pocket and more.
Protect Your Saltwater Lures with the Plano Rustrictor™
If you fish saltwater, you know the importance of washing tackle after every outing but that doesn’t always happen. Now, Plano has a new tackle box that helps prevent neglected lures from rusting away. Once closed the Rustrictor™ box fills up with a Vapor Corrosion Inhibitor vapor, whose ions create a 360° wall of protection and stops rust before it can start.
Cool New Fishing Gear – Boats
Garmin Freshwater Force Trolling Motor
The Garmin Force trolling motor sports a powerful efficient brushless motor, which allows anglers to quickly move from drop off to structure in record time with the flexibility that allows anglers to “throttle back” when they need to fish slower and easily stands up to substantial currents. The award winning unit features built in Garmin CHIRP traditional and Ultra High-Definition ClearU scanning sonar and integrates with other technologies.
Jackson Kayak Ships the New Flex Drive-E Motor
The Jackson Kayak Flex Drive – E is an electric drive that swaps out with your kayak pedal drive in seconds to offer an effortless powered option to your Jackson Kayak. Compact, water resistant, marine ready and maintenance free. Forward, reverse and speed are controlled with a single knob. It’s powered by your choice of either deep cycle or Lithium battery power.
Ghost Trolling Motor
Reliable, rugged and built to last, the new ultra-quiet Lowrance Ghost freshwater trolling motor lets anglers fish longer, run faster and move in closer without spooking fish. Ghost has a revolutionary brushless motor with the most thrust and the longest run time of any trolling motor on the market. With integrated Lowrance sonar options, GPS waypoint anchoring and a three-year warranty, Ghost is the new standard for your trolling motor upgrade.
Newport Vessels Offers New Kayak Trolling Motor
The Newport NK180S electric motor incorporates a 24-volt brushless motor and can propel most kayaks at speeds of more than five knots. It bolts to a 4-bolt Power-Pole style stem mount. This lightweight motor has 60 pounds of thrust, a shaft length of 19.7 inches and weighs 14.3 pounds. It can be used with two 12V lead-acid deep cycle batteries or a lighter-weight 24V lithium battery.
Bixpy J-2 Outboard Kit
For serious kayak and other small craft fisherman Bixpy’s J-2 outboard motor kit provides the opportunity to get the maximum return on your fishing adventures. The kit includes a Bizby J-2 PowerShroud™ Motor with Built-in Adapter and a 378 Wh Bixpy Outboard Battery. This 9-pound package can run up to 80 minutes at top speeds and operates via wireless remote control with 12 forward speeds and 3 reverse speeds.
Amped Outdoors introduces 48Ah 14.8V Battery
Designed for isolation of your fishing electronics, this battery weighs only 7 pounds and delivers 14.8V and 48Am of total capacity. That means you can run most electronics for multiple days without charging or get through a full day with two graphs while not having to worry about low voltage alarms or degradation in image quality. A 16.8V charger is included. Not for use with trolling motors.
Pro-M 100 Offers Backside Comfort to Outdoorsmen
Millennium Marine’s ComfortMAX contoured, tight sling seat with breathable, cool fabric that dries quickly is at the heart of every Pro-M Series product. The mesh seat fabric’s mold, mildew and UV-resistant properties provide years of solid use, and the tough reinforced anodized aluminum frame will ward off saltwater corrosion. It offers an adjustable folding backrest for lumbar support and adjustable armrest straps for extra comfort.
Spyderlok Rod Pod Offers Solution for a Hands-Free Single Rod Hold
The Spyderlok Rod Pod design keeps the rod in place with secure locking angles and it swivels a complete 360 degrees and 180 degrees vertical for ultimate versatility and adjustability. It features anodized aluminum construction, a low glare finish, stainless steel hardware, a durable rubber boot to protect the rod handle, easy two knob removal and no tools required for use.
With Anglers’ Best New Lazy Joe Everything is Within Reach
Lazy Joe is a patented-designed tough weather resistant tackle box and accessory holder that fits around your boat seat pedestal and keeps gear within easy reach. This has three bait box holder slots and includes three custom bait boxes that fit in them securely along with a hook removal holder, two accessory slots and a drink cup holder.
Rambo Electric Bikes Offers Canoe/Kayak Trailer
Haul your favorite Kayak right to your launching destination securely and safely. Padded contact points protect your kayak from scratches and simple ratchet straps secure it tightly in place. This lightweight steel constructed trailer only weighs 28 pounds and can be used with all Rambo bikes. It’s three-foot width can be extended up to ten feet. The R150 Extra Large Luggage rack is required for proper use of the trailer.
Wilderness Systems Introduced New Tarpon 105 kayak
The revitalized and refined Tarpon 105 offers improved comfort, stability, speed and paddler interface. Features include comfortable and adjustable Phase 3® AirPro seating system features “CoolTouch” so your seat stays cool, a large rear storage well, a front dry storage hatch, a mesh cover for rear storage items, SlideTrax™ accessory rails for customization and more. Plus, it is dog friendly so you can bring Fido.
Old Town Introduces New Sportsman Autopilot
Available in two sizes, the Old Town Sportsman Autopilot 136 and 120 use fully integrated Minn Kota 45 pound thrust saltwater-safe motors with GPS Spot-Lock virtual anchoring. Since it is controlled with the touch of your thumb using the Bluetooth connected iPilot remote, your hands remain free to fish. The UV resistance seat is durable dual-layer Textilene and it has a large open cockpit and aft tank.
Old Town Discovery 119 Solo Sportsman Hybrid Canoe
The Discovery 119 is a stable, lightweight “grab-n-go” watercraft for both anglers and hunters that is easy to handle on and off the water. With an 11’9″ length, a 32.5″ width and a weight of only 56 lbs. OT 119 can float over 350 pounds. The package includes a contoured adjustable kayak-style seat, two rod holders, padded armrests, available in three colors and more.
Vibe Outdoors to Offer Shearwater™ 125 Kayak
Designed as an angling kayak, the Vibe Shearwater™ 125 is constructed of rotomolded single piece polyethylene and is available in either a pedal, power or paddle model. It weighs in at 72 pounds and is 12’6”long. It features a four position high-low Vibe Summit® Seat with standing perch, eight flush and horizontal rods holders, a removable sealer fish-finder pod with built in transducer and more.
Go Easy Boat and Equipment Hauler
The GO EASY is the most versatile boat and gear hauler on the market. Insanely lightweight yet featuring some serious cargo capacity. It offers a low profile making it easier to load and unload heavy boats. It features watertight wiring harness and lights, weighs in at only 280 pounds but has a 525 pound carrying capacity and is available in three package options.
Cool New Fishing Gear – Equipment
Fiskiner Pro Fishing Backpack
The Fiskiner backpack incorporates a secure hide-away zipped pocket for a beverage, an open bottom neoprene side pocket designed as a rod holder and a built-in plier holder. It offers front slip products, organizing pockets and a key chain clip along with a main compartment that can store up to 2 – 3600 size tackle trays and includes an interior slip pocket for additional gear.
H2OX 3700 Evo Soft Tackle Bag
The versatile Evo soft tackle bag features a compression molded top for easy access, a quick bay open storage slot, a waterproof compression molded bottom and comes with five 370 0 utility boxes and one 3600 in the top tray. It is built from 60D polyester, plastic and mesh fabric. It is easily packable perfect for the active, on the go fisherman
Astral V-Eight Fisher PFD
This minimalist yet high performance V-Eight personal flotation device incorporates Astral patented Airescape™ technology which allows anglers to be cool and safe when the fishing is hot. This low profile and breathable pdf is designed for kayak fisherman to accommodate high back fishing seats. It features a large pocket for phone and other essentials, an external folding knife pocket and clipping points for line nips and retractors and more.
Onyx A/-M 24 Inflatable Life Jacket
The low-profile Onyx® A/M-24 Inflatable Life Jacket inflates only when needed so you can enjoy unrestricted movement while boating or paddling. It inflates automatically when it is immersed in water or when the wearer pulls the inflation handle. It is constructed of durable ripstop fabric and features a neoprene neckline that provides all day comfort. Features highly reflective piping, fits adults over 80 pounds and more.
BlockerLite Compression Dry Sack
The SealLine Blocker Compression Dry Sack saves space on any adventure, while the waterproof PurgeAir™ valve rapidly vents trapped air to ease compression—all this with fully waterproof construction ensures essential contents are protected, condensed and organized. Constructed of tough lightweight waterproof 70D polyurethane-coated nylon material the bag’s roll-top closure features a wrinkle-free stiffening strip to ensure a secure seal when closing the dry sack.
Ugly Stik Multi-Tool
The Ugly Stik Multi-Tool has 11 essential functions to keep you prepared to handle just about any fishing challenges. any solution. Constructed of stainless-steel it features non-slip handles and a belt clip, this 4 ½ inch closed length tool sports coatings that ensure that the jaws and blades won’t corrode or pit and From split rings to cutting line to opening bottles, the Ugly Stik Multi-Tool has you covered.
Morakniv Stainless Steel Floating Knife
Weighing in at under two ounces, the Floating Knife from Morakniv has a 3.8-inch razor sharp blade made from 12C27 Sandvik stainless steel with a Scandi grind, which makes it easy to maintain. The comfortable and secure barrel-formed ergonomic handle features a highly visible lime green polymer core surrounded by cork ensuring floatability and the lime color makes it easy to spot in the water.
No.15 Slim Stainless Steel Folding Fillet Knife
The six-inch blade of the Opinel No.15 folding is large enough to filet large fish and its 6 ¾ inch folded size fits nicely into just about any tackle box and its 3-ounce weight makes it handy for anglers “fishing on the go”. All Opinel slim knives have a narrow flexible 12C27 stainless steel blade for maximum precision.
Toadfish Stowaway Folding Cutting Board
The Toadfish Stowaway Fillet System combines an ergonomically designed titanium coated salt-tough blade folding filet knife, available in either a 7 or 8 ½ inch length blade along with a magnetically folding cutting board. The cutting board is made from solid, non-porous, high-density polyethylene material for safe food handling, features a built-in two stage knife sharpener and is an easily storable package measuring only 3.5” x 22” x 1.5” folded.
AFTCO Fillet Knives
AFTCO’s new 8″, 10″ and 12″ fish fillet knives feature full tang corrosion resistant 4116 German stainless-steel blades with an up-sweep blade design that maintains an efficient cutting surface while fileting. The 56-58 Rockwell hardened blade insures sharpness and edge retention. The ergonomically designed over-molded handle is constructed of textured polypropylene which results in a comfortable in-hand feel and a secure and maximum hold in wet conditions.
White River Knife Company Introduces New Stylish Filet Knife
This hand finished filet knife from White River Knife and Tool is made from heat treated and precision ground CPM25VN steel and the 8 ½ inch blade is honed to a razor sharp edge to make easy work out of the toughest filet task. The Mahi Mahi green G10 ergonomically designed handle provides a no slip hold in wet and even slimy conditions.
Frabill Floating Net are Not Just for Trout
These wide-opened designed wide hoop nets won’t spook fish and offers durability for long-lasting use. A comfortable rubber grip provides plenty of grip for wet hands ensuring that the net won’t slip at landing time. Since the hoop is buoyant the net will stay on the surface should it end up in the drink and makes it the perfect choice for kayak or wade anglers.
Frabill Introduces Heavy-Duty “Beast” Net
The beefy Frabill Trophy Haul Predator net is built to handle some of the biggest species the depths have to offer, including stripers, redfish, snook and all freshwater species. The Predator features a heavy-duty large hoop, reinforced 72” sliding yoke handle, over-molded rubber grips, fish-friendly conservation netting and a lighted module and reflective hoop for improved visibility. It offers control and balance not found in standard fishing nets.
Plano Edge Frog Box
If you are into fishing the bass frog bite then the new Plano Edge Frog Box is for you. With a storage capacity of up to 50 lures it offers a Water-Wick divider, a Dri-Loc O-ring seal and Rustrictor technology to protect the frog baits from rust and moisture. The DuraView crystal-clear polycarbonate lid allows anglers to identify lures without needing to open the lid.
Frabill Up-sizes Magnum Bait Station
The Expanded Frabill 30-Quart Magnum Bait Station has an injection-molded base with a heavy-duty non-slip bottom. One inch of commercial-grade foam insulation controls the temperature, a waterproof and airtight gasket creates tight seal between the lid and well resulting in healthy and lively bait regardless of the weather. It includes dual two-speed D-cell battery powered water-resistant aerators built into the lid. A 110V adapter is sold separately. Definitely one a piece of cool new fishing gear for 2023.
Mustad Blueline Hero Fishing Pliers
The new lightweight and sturdy spring-loaded Mustad Blueline Hero fishing pliers are made of high quality 420 grade stainless steel with textured jaws to insure a strong and secure hold plus a strong tungsten line cutter. The black Teflon finish eliminates corrosion and rust and the double-molded ergonomic handles provide an enhanced grip and are easy to use ensuring comfort for those long days on the water.
Angler’s Best Livewell Buddy® Enables Easy, Pain-Free Fish Retrieval
The Livewell Buddy® is a flexible, floating circular silicone net that allows fish to move freely through circulated water and easily fits in any standard livewell. It can also be attached alongside a boat, canoe or kayak and even tethered to a wading fisherman. It eliminates “fish splash” and “finning” injuries and makes retrieving your catch or baitfish, even the elusive pinfish, easy and safe.
Gamakatsu All-Weather Fisherman’s Pliers
The Gamakatsu stainless steel spring-loaded pliers have precise crimping jaws that fit various sleeve sizes. It’s precision split ring feature makes changing or replacing split rings easy and saves your fingernails. It cuts braid, mono or fluorocarbon and features non-slip grip handles, PTFE coating to aid against corrosion and rust and a lanyard and sheath so they are right where they need to be when you need them.
Yakima Lets You Transport Your Fishing Rods in Simple, Safe and “Ready to Fish” Style
The Yakima ReelDeal™ fishing rod mount securely carries up to 8 fully rigged-up and ready to fish full-length fishing rods of just about any style on your roof rack. The single-button side access makes for quick loading/unloading and the included SKS (Same Key System) locks keep your rods safe and secure. Tool free clamp design allows easy installation and removal.
SIG Optics ZULU6 Binoculars
The ZULU6 series of image-stabilized binoculars are expertly designed to allow the clarity of a mounted spotting scope in a hand-held, portable package. Natural human movement is compensated for, allowing for user to keep maximum focus. The ZULU6’s can stand up to the harshest of environments thanks to their lightweight construction, spectracoat, lenshield, and lensarmor technology. Available in a 10x and 16x magnification, the ZULU6 is guaranteed to provide extreme clarity with unmatched image stability.
Dock Shock Mooring Kit
The Dock Shock kit contains two shocks to attach to your boat or pontoon to make docking a breeze! The heavy-duty shock cord eliminates damaging jolts to your boat and dock caused by the wind and other boats. The hook end doubles as a loop to slide through a cleat, slide over a dock post, or clip to your boat. Available in 24″, 40″, and 60″ lengths.
Now from Micro-Air – The EasyStart™ Soft Starter
EasyStart™ is a one-of-a-kind custom-developed soft starter for single-phase motors. It electronically reduces the high-power start-up current needed to start your AC and permits you to both start and run your AC at the much lower voltage current needed to run it. Start and run your AC with 65-75% less power and it is perfect for RVs and trailers powered by portable generators.
Angler’s Fish-N-Mate Cart
The Angler’s Fish-N-Mate® cart carries 8 rods and feels, one 48–72-quart cooler, 1 smaller cooler, 1 tackle box, lawn chairs, umbrella and whatever you can squeeze into it as long as it doesn’t weigh over 150 pounds. It comes equipped with a detachable handle, 16” inch tires (options available), stabilizer legs, vinyl rod tube covers, a food-grade cutting board with removable bucket. The corrosion-resistant, anodize-aluminum frame weighs only 34 pounds.
Cooler Rod Holders for On-the-Go Fishermen
The cooler clips attach on any cooler that fits the CoolerClips (a clip that connects to your cooler for attaching accessories, which includes Yeti, Stanley, Igloo, Coleman, Walmart Ozark Brand and more including soft coolers. The small holds two rods each and utilizes the small “c” CoolerClip. The four Rod Holder utilizes the Large “C” clip for the larger coolers.
Fish on the Go with a Toadfish Stowaway Travel Rod System
The Stowaway Travel Rod is a 3-piece multi-action rod system with interchangeable sections including 2 mid-sections, 2 tip-sections and an ergonomic handle. They all break down to store in a crush-proof aluminum travel tube. This design allows anglers to mix and match rod pieces to create 4 different rods with different actions. Available in 7’2” M/MH and 6’8” M/ML.
Cool New Fishing Gear – Clothes, Shoes, & Accessories
Stay Dry and Protected with the AFTCO Reaper Shell Jacket
The Reaper Shell Jacket is constructed from a durable 2.5-layer 92% stretch ripstop shell with a 10K waterproof membrane with a DWR water resistant finish. The integrated neck gaiter features an adjustable shock cord anchoring system for a secure and comfortable fit. It has YKK® AquaGuard® zipper hand pockets, armpit vents and hook and loop cuff adjustment.
AFTCO Transformer Packable Fishing Jacket
If weight and space is an issue the AFTCO Transformer packable jacket is the solution. Its stretch resistant fabric is made of 92% nylon and 8% Spandex for stretch and comfort and it offers 10K water resistance that can handle light rain with ease along with 10K breathability. It has an adjustable hood, Velcro cuffs and best of all, packs into its right-hand pocket.
AFTCO Adapt Tactical Phase Change Performance Shirt
The AFTCO Adapt shirt is built with the bio-based “Phase Change” fabric that intelligently reacts to changes in body temperature with dynamic cooling and warming. It features a UPF 50, SpeedVent™ hood with integrated face mask, mesh side ventilation panels, thumb holes, moisture wicking and quick drying and sports a custom light gray digital tactical camo print. It is 84% recycled polyester and 16% spandex.
AFTCO Announces Stax AIRoMesh® Performance Shirts
This hooded fishing shirt is made of the most breathable material you can get in a shirt and it features a quarter zip to help regulate airflow when out the water and front pouch to keep your favorite bag of lures, tools or odds and ends. It offers antimicrobial treatment for odor control, AFBLOCK UPF 40 sun protection and is quick drying and moisture wicking.
Pelagic Chubasco Rain Jacket
This jacket has a water resistant sealed front zip w/internal storm flap, Cinch-lock hood adjustment, Integrated hood visor, articulated wrist cuffs with Velcro adjustment along with zippered and sealed hand pockets. It is made out of 100% PU/Polyester and is packable for quick access. Its 4-way stretch allows full movement and zero restriction, and it is water and stain repellent. Available in two colors.
Under Armour Iso-Chill Shorebreak Long Sleeve
The new Iso-Chill Shorebreak long sleeve shirt from Under Armour is the perfect piece of cool new fishing gear to add to your wardrobe. The Iso-Chill fabric is great at keeping you cool and dry, while also protected form the sun with a UPF 50+ rating. It disperses body heat, wicks away sweat, and dries quickly, keeping you cool all day. The Iso-Chill Shorebreak features articulated sleeves, ensuring your movements are unrestricted, and is made for both men and women.
Under Armour Shorebreak 2-in-1 Amphib Shorts
The new Under Armour Shorebreak 2-n-1 Amphib shorts are made tough but lightweight with a stretch-woven fabric which moves better in every direction through 4-way stretch construction. The Under Armour Storm technology repels water without sacrificing breathability and offers UPF 40 protection from the sun. The Amphib waist band is made with the Iso-Chill tech so that it stays cool to the touch. Built-in 6″ Boxerjock® shorts add coverage and comfort, while the hidden secure, zip back pocket will keep valuable items safe.
SCALES First Mates® Exclusive Performance Boardshort
The SCALES First Mates™ is a 20″ core fit, 4-way stretch hybrid ultimate fishing short with a padded chamois waistband to relieve pressure points from rod butts while fighting a fish. Additionally, the reinforced technology provides extra comfort and support in the process. The large walkshort-style pockets are lined with quick-dry mesh while the plier pocket is 600 denier spun tough polyester with easy access.
Teren Offers Quality Puffy Jacket for Every Element
This fire-resistant, tear-proof, waterproof and windproof jacket is constructed of lightweight laminated Nomex® fabric that is not only as functional and stylish in town as it is around a campfire. This premium breathable puffy is made of the same material as flight suits and firefighting gear and offers four-way stretch, is moisture wicking and quick drying and is easily packable.
Huk Tide Point Long Sleeve
The Huk Tide Point shirt is constructed using lightweight, breathable, quick-drying, moisture-wicking 30+ UPF rated fabric with four-way stretch and built-in microfiber sunglass wipe. The Hydrophobic fibers transport water and sweat away from the skin to the exterior of the clothing, where it can evaporate more efficiently and offers all-day comfort for on and off the water pursuits and can transition from the river to the boardroom.
Jack Wolfskin Lakeside Trip Jacket
Tailored from extra lightweight, highly breathable fabric featuring the brand’s proprietary biocide-free mosquito-proof technology, this jacket is perfect for days on the river. It also provides factor 40+ UV protection, and comes equipped with plenty of useful pockets for flies, leader, tippet and more. Perfect for days spent on the river.
HUK’s Next Level Cargo Pant
The ultimate in style and protection, HUK’s new NXTLVL Cargo Pants offer defense from the sun and biting insects while maintaining the freedom of movement anglers need for a full-day adventure. Featuring the high-stretch, quick-drying, stain resistant, and antimicrobial SPR-rated fabric, the HUK NXTLVL Cargo Pant has an ever-adjustable waistband, perforated back yoke, zippered back pocket and a gusseted crotch for maximum mobility and is water resistant.
XTRATUF Auna Flip Flop
The Auna sandal incorporates a high rebound PU footbed coupled with an abrasion resistant forefoot strap and is built to be supportive and comfortable for long days on the water or land. It features our TUFgrp outsole, a revolutionary patent pending design constructed from a specially formulated rubber compound. TUFgrp provides next level traction on flat and hard surfaces as well as wet and uneven terrain.
Stay on the Water Longer with Huk’s Rogue Wave Fishing Boot
Built for all-day comfort these boots feature an 8mm thick molded EVA footbed for underfoot cushioning and support, GRIP-X outsoles for unbeatable traction, a durable rubber and neoprene upper and weigh only 38 ounces per pair. It is available in grey, Huk blue, white and with the camo options of Mossy Oak Hydro Standards, Storm and Mossy Oak Bottomland.
Under Armour Micro G® Kilchis Fishing Shoes
The new Under Armour Micro G® Kilchis fishing shoes are a great piece of cool new fishing gear for 2023. Your feet will stay cool with the highly breathable, quick-dry design. Synthetic overlays protect against abrasion and a contoured midsole and footbed are designed for rapid drainage. The full-length Micro G® foam midsole allows for all day comfort and the non-marking rubber outsole grips well on smooth, wet surfaces making these shoes perfect for a day on the boat.
Irish Setter® Mudpaw Slip-on Waterproof Shoes
Incorporating TempSens technology, IS Mudpaw waterproof slip-on shoes regulate the temperature within the shoe to maintain foot comfort. Moisture is hyper-wicked away from the foot facilitating evaporative cooling. In colder weather, it pulls moisture from the skin but traps it to create a thermal barrier to create a comfortable interior temperature. ScentBan™ antimicrobial scent control helps eliminate odors within the shoe.
Bajio Balam Coral Reef Sunglasses Helps Angers and Conservation
The Balam Coral Reef Sunglasses feature a full, 8-base wrap design that blocks light, tortoise-leopard frames and turquoise arms. The lenses have an Oleophobic coating to reduce scratching and are polarized with LAPIS technology which blocks blue light, making them clearest lenses on the planet. For every Balam sunglass sold, Bajio contributes $20.00 to Oceanus, A.C. to cover the cost of planting one coral to help renew the reefs.
Bajío Sunglasses Expands 2022 Product Line with New Full-Wrap Frames
Bajio Performance Eyewear Company Introduces four new bio-based fishing frames with thirteen blue light-filtering lenses. The new models are the Roca, the Piedra, the Vega and the Palometa. Each unit is designed with a specific major function in mind with different frame styles. With the additional thirteen lens colors available, seven in lightweight polycarbonate and six in glass, these glasses are completely customizable.
Hawaiian Lifeguard Association Watches
Perfect for outdoors people who want a tough and completely waterproof watch for their outdoor adventures. The case is made of 42 mm 316L brushed stainless steel with a screw case back and a screw down locking crown. It features a thick lume on hands and dial numbers and a Japan quartz 3 hand plus date movement behind a K1 hardened mineral crystal. It comes with a single strap.
Wear a “Snappy” Space Age Belt
The grove belt combines proprietary webbing, rare earth neodymium magnets and A380 aluminum alloy buckle and the result is a tightly woven nylon belt that offers just the right amount of stretch, won’t bunch up and will stay put. All additional “flap” tucks neatly on the inside of the belt. The low-profile neodymium magnets snap together and offer a tight and secure buckle.
Beat the September Sun Heat with Solago Sun Gloves
Just because it is early fall doesn’t mean the sun isn’t strong and you aren’t at risk.. The lightweight AFTCO Solago sun protection gloves give you UPF 50 sun protection from the wrist to the mid-finger, leaving an open palm and fingertips for sensitivity, bite detection and rigging dexterity. They feature a silicone grip, power knit mesh finger webbing and quick dry and moisture wicking.
Fish Monkey Blocker Gloves for Warm Hands
For cool, damp and drizzly days on the water, the FM Blocker neoprene glove keeps your hands warm and dry and provides exceptional feel and dexterity. The Blocker is wind and water resistant, soft, stretchy and, since it is just a single layer, thin. That allows all-day comfort as well as full hand functionality. Finger slits in the index fingers and thumbs allow detail work without removing gloves.
Fish Monkey Introduced a New Full Finger Wooly Fishing Glove
Fish Monkey has added a full finger wool model to its Wooly series. Offering unmatched fit and comfort, these breathable wool gloves can absorb up 30% of their weight in water without feeling heavy or damp. Because wool in a natural insulator and its fibers wick moisture away keeping your hands warm even when wet.
New Costa Ocearch® Tuna Alley Angler Sunglasses
Named after the legendary 15-mile stretch of sand cutting through the deep blue Bahamian waters where the Bluefin tuna migrate north, the Ocearch® Tuna Alley sunglasses incorporate integral hinges, a patented vent system, polarized 100% UV protection with different 580 polarized lense options (including mirrors) and has a tough-as-nails rectangular single bridge nylon frame. These lightweight high-tech glasses are the perfect piece of new fishing gear for both salt and freshwater fishing.
Ombraz “Sidearmless” Sunglasses
By eliminating sidearms, Ombraz sunglasses are virtually indestructible and since they have no sidearms, relieve tenderness and pressure points where traditional sunglass sidearms meet the side of the head and eliminate any discomfort from wearing. They feature high-quality Zeiss optics, are smudge and scratch-resistant and incorporate an in-molded adjustment system and re-optimized nose pads for comfort and reduced fogging. Available in varying sizes and lens colors.
High Performance Footwear Designed for Off-Shore Anglers
The XTRATUF 6 inch Ankle Deck Boot collection is specifically crafted for Off-Shore anglers who have to keep their footing and perform in often less than easy conditions. These lightweight, waterproof slip-on boots incorporate a slip-resistant Chevron outsole, an XPRESSCOOL™ liner for additional comfort, pull-on tabs and weigh approximately 3.16 pounds. They are perfect for use in any marine situation that requires slip resistant footwear.
Hook+Gaff Offers New Rugged Field Watch
Designed for active outdoor enthusiasts, the HG3 Field watch offers a comfortable left-side crown orientation which eliminates the crown uncomfortably digging into the wearer’s wrist. It incorporates a watertight brushed 316L sturdy surgical stainless steel casing, an anti-reflective scratch-resistant sapphire crystal, Swiss Super Luminova™ illumination technology the lights the watch hands and hour markers without need for a battery and the interchangeable Cordura® strap.
Cool New Fishing Gear – Fishing Gadgets
Lowrance Elite FS Combines Power and Ease of Use
The Lowrance Elite FS series combines the newest fishfinding tools with a more affordable display that is easier to use and install. It comes with a whole “suite” of tools, including high-resolution Active Target™ Live Sonar and Active Imaging™ with Lowrance CHIRP sonar, preloaded C-MAP Contour+ Fishing Maps, Integrated wireless, NMEA 2000® and Ethernet connectivity and more.
STANLEY Rechargeable Lithium Ion Ultra Bright LED Spotlight Flashlight
Ideal for camping, boating, outdoor activities and just general use the Stanley spotlight delivers up to 2,200 lumens with 10W ultra-bright LED. The Lithium-ion battery stays charged up to 12 months and provides a runtime of 7 hours on low setting. It offers a convenient trigger lock for a hands-free operation and comes with AC and DC charging adaptors.
Don’t Risk Cutting Yourself with a Dull Knife
A dull knife is a dangerous knife in that it can slip and result in a nasty cut. The Mycro knife sharpener eliminates this danger. The small (about the size of a thumb) Mycro knife sharpener features a lightweight aluminum construction that houses a carbine cutter suitable for all blade materials. A ceramic sharpener is housed opposite for more fine sharpening and honing needs.
When You Need Light
The Nebo INSPECTOR 500+ is a powerful 500-lumen inspection penlight that is rechargeable, waterproof and features four light modes and an expandable light area. It comes with a sturdy pocket clip allowing for secure everyday carry and has a magnetic base for hands-free use. It features “Flex-Power” technology, allowing it to be powered by rechargeable or AAA batteries. It is constructed of tough anodized aircraft-grade aluminum.
The Outrigger Fish and Game Vacuum Sealer
This unit can seal, game, dry food, meat and steaks with marinade and fish, which because of its high moisture content, can be tricky, the key is it’s adjustable and dry moist modes. This compact vacuum sealer comes standard with a removable digital scale capable of weighing up to 70 ounces. It is compatible with 12V DC or 110/120V AC power sources.
Smith Lawaia Electric Fillet Knife
Smith’s Lawaia electric filet knife is designed for efficient airflow and the cooling vents and handle placement will ensure endless cleaning capability. The Lawaia comes with two 7″ stainless steel blades with sheath for your added protection. The first 7″ blade features an extra sharp curved design. The second 7″ Flex blade is designed with increased flexibility with easy fileting ability. Included is an XL filet glove.
Rapala R12 Heavy-Duty Lithium Filet Knife Combo
Equipped with lithium-ion batteries (comes with two batteries in a convenient carrying case), the Rapala R12 filet knife not only delivers the power to make fast work of fileting, it also delivers the longevity (80 minutes of continuous run time) needed for big jobs. It comes with an LED light that allows anglers to better see what they’re doing in dimly lit or sunset fileting sessions.
Stay Warm While Fishing or Hunting in the Cold
If you are braving the cold in your boat (or hunting blind) it doesn’t hurt to have a bit of extra warmth and that is what the compact Heat Hog propane heater provides. It sports a push button ignitor, an adjustable heat angle, a curved plague for wider heat dispersion and runs on one-pound propane tanks Available in three sizes up to 18,000 BTUs.
Garmin Introduces New High-Tech Scanning Sonar
The Garmin GT36UHD-TM transducer offers ultimate versatility, featuring Ultra High-Definition ClearVu and SideVu scanning sonars for crystal-clear images of fish and structure which means you spend less time finding fish and more time catching them. Multiple sonar frequencies have you covered, no matter what depth you’re fishing, delivering 455 kHz, 800 kHz and 1,000 kHz for top performances at all depths. Definitely a cool fishing gadget.
Find Buried Treasure
For all of treasure hunter want-a-bee’s the Go-Find 22 is the perfect choice. Innovative, smart and easy to use the lightweight and portable Go-Find 22 weighs only 2.2 pounds. It features two find modes, three sensitivity levels, five volume levels and is powered by four AA batteries. It’s 51.4 full length packs down to only 21.9 inches and it is designed to be used by people of all ages.
Westinghouse iGen160s Portable Power Station
Small but rugged, this portable generator charges all your electronic devices. It offers 100 running watts and 150 peak watts and can charge up to 9 devices at a time and can charge up to 40-hours of lights. It weighs only 3.75 pounds and can be charged in 6 hours via a car charger, wall charger and optional solar panel charger. It features a dual flashlight and reading light.
The Zeus Portable Jump Starter & USB Charger
This portable battery charger can get your vehicle back on the road, fully recharge your power tools, and revive your dead devices if no power supply is nearby. The Zeus offers 20,000 mAh which is enough power to start even the largest trucks multiple times. It can charge your iPhone Plus at least 10 times and has a built-in flashlight.
BioLite AlpenGlow 500 Multicolor Lantern
This 500 Lumen rechargeable lantern has high-efficiency LED technology to allow customization of colors to match your environment’s natural light. It runs for five hours on high and 200 on low. It has a 6400 mAh rechargeable battery and offers both ambient and task-based light. With a IPX4 rating it can withstand rain and splashing and has a USB port for out-charging devices. Available in a 250 Lumen model.
Jackery Explorer 300 Portable Power Station
The Jackery Explorer 300 is a compact and portable multiple port 293-watt power station that can power small appliances and multiple devices. It is quickly recharged to 80% in two hours by a 90-watt wall charger and 60-watt USB-C PD charger or via a solar panel, car or generator. It features 2 pure Sine Wave AC outlets and a USB port.
NEBO 800 Lumen Underwater Green Fishing Light & Dock Light
The NEBO Submerser 800C! underwater LED fishing light emits 800 lumens of green light from its waterproof 360 degree C*O*B design and is submersible up to 30 feet. The green light creates a food chain reaction by drawing in plankton and small baitfish. This in turn attracts the more coveted game fish you’re after, like bass, crappie, perch, trout, and much more.
Streamlight ProTac 90X USB
The ProTac® series of tactical lights is a complete rechargeable system that includes a Streamlight SL-B26™ protected Li-Ion USB rechargeable battery pack with an integrated micro-USB port and a charging cord. This multi-fuel capability enables users to charge the light on the go or insert cell batteries when a charging source is unavailable and delivers 1,000 lumens. Made from rugged 6000 series machined aluminum it weighs 4.9 ounces.
Weston Vacuum Sealer Extends Frozen and Refrigerated Food Life
The Weston Professional Advantage vacuum sealer can extend the life of frozen meats for up to three years and vegetables for almost two years. Sealed and refrigerated fruits can last for up to two weeks and cheese for as long as four months. The Weston Advantage can seal bags up to 11 inches wide and offers four separate modes and an easy-to-use control panel.
See the Light with the HEADSPIN Convertible Lighting System
The HEADSPIN Outdoors convertible lighting system includes lighting modes allowing users to turn the light off and on, adjust intensity and activate flood, spot or flash mode. The system includes the light, headlamp mount, flashlight mount, rail mount, wall-changing station and is equipped with a magnetic base for easy attachment to your boat or any metal surface all housed in a tough and portable case.
Take Safety to the Beach with Beachsafe
Beachsafe is a mobile personal safe that features a built-in charger, a solar panel, battery pack, two USB port and a cooling fan all protected by a blue, durable ABS plastic water-resistant case to protect your phone and other belongings from heat, sun, rain, waves and whatever else nature throws at you. It comes with a 3-foot stainless steel securing cable and a 4-digit reprogrammable combination lock.
Outdoor Edge Introduces New Survival Tool
The all-in-one 1.8 ounce ParaSPARK survival bracelet features a 1.3-inch patented sheepsfoot blade and a brightly marked liquid-filled compass. The buckle houses a 110-decibel whistle as well as a fire-starting ferrocerium rod. The large bracelet is hand tied from 17 feet (14.4 feet for the medium bracelet) of reflective black seven-strand nylon paracord plus one strand of wax-coated firecord and a monofilament fishing line.
Limitless Innovations Lithium-Polymer JumpStart Battery
The 37,000 mWh high-grade Lithium-Polymer JumpStart battery is compatible to jump most cars, trucks, SUV’s, boats, ATV’s and other power equipment and can re-charge up to 1,000 times. It also includes a powerful 8W, 330Lumen LED flashlight with 4 modes (low and high beam, SOS and strobe) with a 495 foot reach. Ergonomically designed, the JumpStart is constructed of machined aluminum to withstand rugged use.
Cool New Fishing Gear – Miscellaneous
Killerdock Announces Slot Fish Cleaning Station
The Killerdock Slot fish cleaning station is constructed of strong non-corrosive high grade aluminum followed with a clear SystemXMarine ceramic coating that offers protection from saltwater, UV rays, cleaning solutions and more. The 52” x 24” cutting surface features a two degree slope to drain water, blood and entrails through the rear slots. Includes an accessory tray, knife sharpener and cup holder. Easy two person installation.
New Texas Hunter Fish Pyramid XL™ Structure Unit
If you need fish structure in your pond, consider the Texas Hunter Fish Pyramid XL™ This extra-large structure features four-foot-wide panels, is over 4 ½ feet tall with a surface area of 146 square feet and creates shade to attract bass and other fish. It is a long lasting Eco-Friendly/UV protected snag-free unit that can be anchored to the bottom or suspended.
Warthog V-Sharp Xtreme Edge Knife Sharpener
The V-Sharp XE (Xtreme Edge) is a lightweight (8 ounce) adjustable, freehand, precision knife sharpener that keeps your knife at a consistent angle every time. It uses two high quality, 325 grit natural diamond honing rods that sharpen the blade on both sides simultaneously. It is completely waterproof and the “Snap-in Rods” make for quick angle & grit changes (17°, 20°, 25°, 30°).
Magellan Outdoors IceBox Dual Open 20 Quart Cooler
Featuring a dual-opening lid with a stainless-steel locking system for secure closure, the IceBox Dual Open 20 has two built in bottle openers, a drain plug and an ergonomic grip allowing for comfortable transportation and portability. It has anti-skid feet for stability, an efficient refrigeration V-Seal, is dry-ice compatible and the nontoxic cooler box is tasteless and easy to clean.
Bear-Resistant OtterBox Coolers
The Otterbox Venture Coolers are available in three different sizes and will keep ice for up to 10 days (longer for different models). Each cooler can be customized with accessories such as cutting boards, ice packs, cup holders and even “All Terrain” wheels for the 45 and 65 quart models. All Otterbox coolers are certified bear resistant when secured with the locking kit and feature a limited lifetime warranty. Not just designed for fish, anglers can certainly utilize these coolers as new fishing gear, wether they are icing down freshly caught fish or their favorite beverages.
Igloo Introduces New Mission Series Cooler
From the backyard to a spontaneous adventure in the wild, the Mission cooler series was created with all the best features of Igloo’s hard-side coolers in mind. Ultratherm® insulation, along with a silicone rubber lid gasket provides long term ice retention. Other features include a lockable lid, FDA approved food grade liner, oversized heavy duty grab handles and other benefits. Available in 50, 72 and 124 quart sizes.
Engel Rechargeable Live Bait Aerator Pump
The Engel Bubbler sports two electromagnetic pumps to generate airflow. All hardware and screws are marine-grade stainless steel and it features an internal gasket for ultimate protection of the battery and circuit board compartment. The pump runs on a high-capacity Lithium-ion rechargeable battery with a 36-hour life. Battery run-time can be further enhanced by utilizing the intermittent feature and the unit offers four variable speed settings.
DAP Introduces Tank Bond™ Adhesives Line for Strong, Durable Bonds
The Tank Bond™ family of products from DAP blends both strength and precision and includes Tank Bond™ Thread Stopper™, Tank Bond™ Liquid Grip, Tank Bond™ Heavy Duty Advanced Epoxy, and Tank Bond™ Thread Locker. Combined these adhesive products are strong enough to tackle repairs ranging from tools, home products and outdoor maintenance to boats, bicycles, automotive, motorcycles and even musical instruments.
Turn Your Aluminum Beverage Cans into Cups
Now, whether you are at your campsite or even in the field you can easily and safely convert your beverage can into a cup with the new Draft Top in just three convenient steps: open the tool, insert onto the can top and twist. The result is an incredibly smooth edge that’s safe to drink from. Best of all, the Draft Top easily fits into your pocket.
Stay Outside Longer with ThermaSeat
The “Heat-A-Seats” from ThermaSeat provides low-maintenance warmth between your bottom and the ground, stand or even boat. It’s insulted soft closed-cell foam retains and reflects body heat while staying silent, even in sub-freezing conditions. The Heat-A-Seat is available in a variety of camo and solid combinations, including Mossy Oak and Realtree patterns.
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